Thank you for your purchase. You've taken a great step toward a successful launch. Most start-ups don't fail because the idea is bad. They fail because the go-to-market is unclear, rushed, or never actually finished. If you've got a product or service that's almost ready but isn't landing — if you're not sure who your real customer is, or how to reach them — this is the 90-day programme built to fix that.

Phase 1 — Clarity: customer identification, problem identification, positioning and focus.

Phase 2 — Build: offer creation, messaging, channel selection and execution planning.

Phase 3 — Launch & Learn: go live, test, iterate, adjust — fail fast and pivot where you need to.

Here's what's included: the full 90-Day Go-to-Market Curriculum, weekly structured learning modules, GTM frameworks, templates and tools, guided exercises for every stage, homework that actually matters (not busywork), access to the Greywoods GTM methodology, downloadable resources and worksheets, and lifetime access to all course materials.

By the end, you'll have a clear, documented go-to-market plan, confidence in exactly who you're selling to, a focused set of channels to pursue, a repeatable GTM foundation for every future launch, and real momentum instead of another folder of ideas.

This is built for early-stage founders — pre-seed to seed, solo founders or small founding teams, first or second product launches, and especially those of us building outside the major metro ecosystems. I run this alongside partners like Farmers2Founders, Mayfly Ventures and StartUp Central Victoria, because founders do better with a village behind them, not just a workbook.

I'm Blair Smith, founder of Greywoods and the exited founder and CEO of GoFetch — Australia's first peer-to-peer delivery app. I've been where you are, raised the rounds, felt the pressure, and made the mistakes so you don't have to repeat them. If you want the same GTM methodology with fortnightly 1:1 coaching alongside it, take a look at GTM Grad School (Founder+).